Tokenizing Sports: Winning Opportunities

Over the past two seasons (2019/20 to 2020/21), the football-leagues’ industry has missed over €2 billion of revenue due to the COVID-19 pandemic. An industry that is driven by retail consumers has taken this crisis as a chance to diversify its revenue by launching new products. Opening its offering to digital opportunities, the industry has increased its commercial revenue by 3% to 105 million euros due to the fans’ digital engagement.

Indeed, although the COVID-19/Lockdown crisis drove many players to high-pressure circumstances, the push towards digitalization it’s proven to expand the benefits that many business cases had not seen before. This fan experience shift towards technologies like DLT, AI, and G5 is generating an essential impact on the commercial revenues that might define their revenue streams in the next few years.

With this, many innovative technologies emerging in the past years have become an excellent tool to unlock capital and revenue from these new offer-branches as digital investment.

Tokenization of assets is undeniably one of these new tech-powered alternatives, on which many businesses have found an excellent use case to increase their liquidity and fungibility. Here, we identify the benefits and opportunities of tokenizing sports for the professional sports industry and its fans.